Dr. Smitha Nayak

Additional Professor

Department of Humanities & Management

Qualification: BBM, MBA (Marketing), PhD(Service Marketing), Erasmus Mundus Post Doctoral Fellow (European School of Business, Germany)

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    • Coordinator: Center for Marketing Advances
    • Coordinator:?Indo-Geman Center for Applied 沙巴体育 and Academic Excahnge (INGAR)

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Consumer Behaviour, Healthcare Management, Higher Education

Area of Expertise

Consumer Behaviour, Healthcare Management, Advertising & Communication, Brand Management, Higher Education

Area of 沙巴体育

Consumer Behaviour, Healthcare Management, Higher Education