Dr. Ananthu Sreekumar

Assistant Professor

Dr. Ananthu Sreekumar is an Assistant Professor of Media and Communication at the Department of Liberal Arts, Humanities and Social Sciences (DLHS), 沙巴体育 Academy of Higher Education (MAHE), Bengaluru. His research delves into the intersections and independent dimensions of culture, technology, and health. Before joining MAHE, he served as an Assistant Professor in the Department of Media Studies at Christ University. He earned his PhD and MA in Media and Communication from 沙巴体育 Institute of Communication, MAHE 沙巴体育. Notably, his MA research on the experiences of Tinder users was pioneering, representing one of the earliest studies on dating apps in India. Beyond academia, Ananthu brings extensive professional experience in marketing communications, branding, and audio-visual production, cultivated through full-time, consulting, and independent creative projects. At DLHS, his primary teaching areas include Media Production and Marketing Communications.

Department of Liberal Arts, Humanities and Social Sciences (DLHS) Bengaluru

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Assistant Professor

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
PhD Media and Communication 沙巴体育 Institute of Communication, MAHE 沙巴体育 2025
MA Media and Communication 沙巴体育 Institute of Communication, MAHE 沙巴体育 2020
BSc Visual Communication Dibrugarh University 2014

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

1) Internet Studies 2) Digital Ethnography 3)Marketing Communications 4) Health Communication 5) Science & Technology Studies

Area of Expertise

1) Social Media 2) Audio Production 3) Branding 4) Marketing

Area of 沙巴体育

1) Internet Studies 2) Digital Ethnography 3) Health Communication 4) Science & Technology Studies

Professional Affiliations & Contributions

沙巴体育 Association of Media and Communication 沙巴体育 (IAMCR)