Dr Anurag Jain
Assistant Professor- Senior Scale
Dr. Anurag Jain is a faculty of marketing and general management with over nine years of experience in the field of commerce and management education. He started his career in the fashion industry and completed seven years into the same by focusing on the dynamics of Retailing, CRM and Customer Service. Before joining MAHE, he had over four years of association with CMS Business School, JAIN (Deemed-be University), Bengaluru. Dr. Jain has also worked for three years in the Marketing Area of Indian Institute of Management, Indore. He has completed his Ph.D. in Management [Tourism Marketing] from Devi Ahilya University, Indore. He is also an executive alumnus of IIM Indore. Dr. Jain has a keen interest in delivering courses like Marketing Management, Marketing of Banking and Financial Services, Digital and Social Media Marketing, Tourism Marketing, Omni-Channel Marketing and Customer Relationship Management. His Strength lies in designing & delivering new courses as per participant requirements, curated as per academia & industry standards. His pedagogy includes Case method of teaching, Storytelling and Experiential Learning. In his leisure time he likes to go for a short tour to the natural places, loves to sing and listen to music, and prefers to spend time with family and friends.
Department of Commerce-Bengaluru
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Assistant Professor- Senior Scale
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| Ph.D. | Management (Tourism Marketing) | 沙巴体育 Institute of Professional Studies (IIPS), Devi Ahilya Vishwavidyalaya (DAVV), Indore | 2023 |
| MBA | Marketing | School of Management, IGNOU, New Delhi | 2015 |
| BBA | Marketing | SCMIPS, Devi Ahilya Vishwavidyalaya (DAVV), Indore | 2011 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Lexicon Management Institute of Leadership and Excellence, Pune | Associate Professor | Teaching | January 2025 to June 2025 |
| Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bangalore | Assistant Professor | Teaching | July 2020 to December 2024 |
| Indian Institute of Management, Indore | Academic Associate | Teaching Assistance | March 2017 to March 2020 |
| Vishisht School of Management, Indore | Assistant Professor | Teaching | April 2016 to March 2017 |
1)? Soodan, V., Rana, A., Jain, A., & Sharma, D. (2024). AI Chatbot Adoption in Academia: Task Fit, Usefulness and Collegial Ties. Journal of Information Technology Education: Innovations in Practice, 23, 001.
2) Dutta, E., Soodan, V., Jassal, T., & Jain, A. (2023). Examining tourists’ intentions to participate in tea tourism: An emerging market context. Turyzm/Tourism, 33(2), 145–156.
3) Jain, A., & Mittal, A. (2022). Changing Tourism Trends in India- A New Normal. The Journal of Liberal Arts Education, 1 (3), 33-38.
4) Jain, A., & Mittal, A. (2022). Online Promotional Strategies in Tourism and Destination Marketing. The Journal of Liberal Arts Education, 1 (3), 10-14.
5) Jain, A., & Mittal, A. (2020). Digitalization of Higher Education in India: Constructive Aspects and Challenges. 沙巴体育 Foundation of India, 27-42.
6) Jain, A., & Mittal, A. (2019). Measuring Effectiveness of Marketing Strategies of Madhya Pradesh Tourism on Promotion of Tourism: A Brief Study. 沙巴体育 Bulletin of Management and Economics, 11 (3), 40-56.
7) Jain, A., & Sisodia, A. (2017). Growth of services sector in India and its impact in generating employment opportunities. 沙巴体育 Journal of Economics, Commerce & Business Management, 4(4), 55-65.
8) Jain, A., (2017). Indian Online Market Place: A study of e-commerce business of India with reference to Snap deal. 沙巴体育 Journal of Economics, Commerce & Business Management, 4(3), 32-45.
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Marketing, Tourism Marketing, Banking and Financial Services
Area of Expertise
Marketing, Services Marketing, Tourism Marketing, Digital Transformation
Area of 沙巴体育
Tourism, Responsible Consumption, Technology Adoption
Professional Affiliations & Contributions
All India Management Association (AIMA), Bangalore
Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| Mangalam Sarees pvt. Ltd. | Founder and MD |
Google Scholar :?https://scholar.google.com/citations?user=kq_Ap-UAAAAJ&hl=en
A Portable Ironing Device and a Method Thereof
8/16/2023 Electrical Engineering Anurag Jain, Praveen Gujjar, Avinash Rana, Vishal Soodan, Bikash Debata, Rupinder Katoch, Vikas V