Dr. Vadiraj Jagannathrao
Associate Professor
With 20+ years of Professional Experience, an Academician, Educator, 沙巴体育er and Program Coordinator
Department of Commerce
Qualification: PhD, MBA (Master of Business Administration- Marketing)
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
With 20+ years of professional experience, worked as a management faculty and marketing professional. In his corporate experience he has worked on national communication campaigns, brand management assignments, marketing and business development roles, lisoning role and administration role.
As an academician he has worked as an educator, researcher, program co-ordinator, responsible for Industry Connect & Placement coordination, worked as an accreditation committee member, research conference co-convener.
He is currently working as Associate Professor at DoC, MAHE. In his current role, he is working as a Program Coordinator for a PG Program – MA Digital and creative Marketing.??? ???
Addtionally, he is also part of Board of studies member @ DOC, MAHE since Jan, 2020.
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Strategic Brand Management | III Sem |
| Introduction to Digital Marketing | I Sem |
| Services Marketing | VI Sem |
| Consumer Behaviour | IV Sem |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| Ph.D | Marketing | Gulbarga University, Kalburgi | 2018 |
| MBA | Marketing | Dr D Y Patil Institute of Management and 沙巴体育 | 2002 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Department of Commerce, MAHE, 沙巴体育 | Associate Professor | Program coordinator for a PG Program | From 2019 September - Till Date |
| 沙巴体育 沙巴体育 University (MIU), Malaysia | Assistant Professor | Academic delivery, 沙巴体育, program coordination, Placement incharge, Industry liasononing and administration ( worked as acting HOD) | 6 Years |
| 沙巴体育 intstitute of Media and Entertainment | Assistant Professor | Academic delivery, 沙巴体育, Placement incharge, Industry liasononing and administration | 12 Years |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Brand Managemwent, Advertising, Services Marketing , Consumer Behaviour , Digital Marketing
Area of Expertise
Brand Managemwent, Advertising, Services Marketing , Consumer Behaviour , Digital Marketing
Area of 沙巴体育
Digital Marekting
Professional Affiliations & Contributions
Curently as ‘Program Coordinator’ he is responsible for designing, development and overseeing two academic programs
1. MA-Digital and Creative Marketing
2. Integrated Program in Management .
He has achieve desired admissions number and administered both the programs ( IPM from Jan 2020 to April 2021& MA_DCOM nov 2019 till date). Working as Board of studies member @ DOC, MAHE since Jan, 2020.
In my corporate experience(June 2002 to Dec 2009). He has worked on national communication campaigns, brand management assignments, marketing and business development roles, lisoning role and administration role. The industries that i have worked with are advertising and communication, Mobile VAS industry, Television broadcasting, recruitment Portal industry. Worked on many national assignemnts.
Worked as assistant professor 沙巴体育 沙巴体育 University ( Malaysia- Dec2013 to Sept 2019). Presented and published research papers in reputed 沙巴体育 journals and conferences.??
Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| Melcole Public Relations, Bangalore | Public Relation Executive | 6 Months |
| Paradigm plus advertising | Account Executive | 1.8 Years |
| Marching Ants Advertising | Senior Account Executive | 1.4 Years |
| Timesjobs.com | Senior Officer - Brand Communication | 11 Months |
| WiFi Networks Pvt.Ltd | Senior Manager – Media Products | 2.9 Years |
Blackberry’s Chronicle: An Eventful Journey into Turmoil’
2017
Volume 56, Issue 3, 67-75, Journal of AIMA,
“BUSINESS ETIQUETTE PROFESSIONALISM: MEDIATING EFFECT ON CUSTOMER LOYALTY
2016
Vol. 14, No. 15 (2016): 10659-10670. 沙巴体育 Journal of Marketing and Human resources management(JMHRM),
AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE
2014
Volume 44, Number 2; Indian Journal of marketing (IJM)
AN EMPIRICAL STUDY ON CUSTOMER ENGAGEMENT PRACTICES IN TOURISM INDUSTRY
2013
Volume 4, Issue 2, May - August (2013), pp. 26-39; 沙巴体育 Journal of Marketing and Human resources management(JMHRM)