Dr. Vadiraj Jagannathrao

Associate Professor

With 20+ years of Professional Experience, an Academician, Educator, 沙巴体育er and Program Coordinator

Department of Commerce

Qualification: PhD, MBA (Master of Business Administration- Marketing)

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    With 20+ years of professional experience, worked as a management faculty and marketing professional. In his corporate experience he has worked on national communication campaigns, brand management assignments, marketing and business development roles, lisoning role and administration role.

    As an academician he has worked as an educator, researcher, program co-ordinator, responsible for Industry Connect & Placement coordination, worked as an accreditation committee member, research conference co-convener.

    He is currently working as Associate Professor at DoC, MAHE. In his current role, he is working as a Program Coordinator for a PG Program – MA Digital and creative Marketing.??? ???

    Addtionally, he is also part of Board of studies member @ DOC, MAHE since Jan, 2020.

SUBJECTS CURRENTLY TEACHING

Subject Semester / Year
Strategic Brand Management III Sem
Introduction to Digital Marketing I Sem
Services Marketing VI Sem
Consumer Behaviour IV Sem

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
Ph.D Marketing Gulbarga University, Kalburgi 2018
MBA Marketing Dr D Y Patil Institute of Management and 沙巴体育 2002

Experience

Institution / Organisation Designation Role Tenure
Department of Commerce, MAHE, 沙巴体育 Associate Professor Program coordinator for a PG Program From 2019 September - Till Date
沙巴体育 沙巴体育 University (MIU), Malaysia Assistant Professor Academic delivery, 沙巴体育, program coordination, Placement incharge, Industry liasononing and administration ( worked as acting HOD) 6 Years
沙巴体育 intstitute of Media and Entertainment Assistant Professor Academic delivery, 沙巴体育, Placement incharge, Industry liasononing and administration 12 Years

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Brand Managemwent, Advertising, Services Marketing , Consumer Behaviour , Digital Marketing

Area of Expertise

Brand Managemwent, Advertising, Services Marketing , Consumer Behaviour , Digital Marketing

Area of 沙巴体育

Digital Marekting

Professional Affiliations & Contributions

Curently as ‘Program Coordinator’ he is responsible for designing, development and overseeing two academic programs

1. MA-Digital and Creative Marketing

2. Integrated Program in Management .

He has achieve desired admissions number and administered both the programs ( IPM from Jan 2020 to April 2021& MA_DCOM nov 2019 till date). Working as Board of studies member @ DOC, MAHE since Jan, 2020.

In my corporate experience(June 2002 to Dec 2009). He has worked on national communication campaigns, brand management assignments, marketing and business development roles, lisoning role and administration role. The industries that i have worked with are advertising and communication, Mobile VAS industry, Television broadcasting, recruitment Portal industry. Worked on many national assignemnts.

Worked as assistant professor 沙巴体育 沙巴体育 University ( Malaysia- Dec2013 to Sept 2019). Presented and published research papers in reputed 沙巴体育 journals and conferences.??

Work Experience

Organisation Role Tenure
Melcole Public Relations, Bangalore Public Relation Executive 6 Months
Paradigm plus advertising Account Executive 1.8 Years
Marching Ants Advertising Senior Account Executive 1.4 Years
Timesjobs.com Senior Officer - Brand Communication 11 Months
WiFi Networks Pvt.Ltd Senior Manager – Media Products 2.9 Years

Blackberry’s Chronicle: An Eventful Journey into Turmoil’

2017

Volume 56, Issue 3, 67-75, Journal of AIMA,

“BUSINESS ETIQUETTE PROFESSIONALISM: MEDIATING EFFECT ON CUSTOMER LOYALTY

2016

Vol. 14, No. 15 (2016): 10659-10670. 沙巴体育 Journal of Marketing and Human resources management(JMHRM),

AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE

2014

Volume 44, Number 2; Indian Journal of marketing (IJM)

AN EMPIRICAL STUDY ON CUSTOMER ENGAGEMENT PRACTICES IN TOURISM INDUSTRY

2013

Volume 4, Issue 2, May - August (2013), pp. 26-39; 沙巴体育 Journal of Marketing and Human resources management(JMHRM)