Students and alumni of Department of Pharmacy Management, MCOPS had an interactive webinar with??? ????? ??????????, ??????? ???? ????????? ?????????? ??? ???. ??? ?????? ?????? ?? ????? ?? ????????? ??? ??????????????? ???? ???. ???. ?????? on June 25, 2021. Over 35 participants attended this session and benefitted immensely.

During his interaction, Mr Kallianpur highlighted the importance of digital communication in marketing. He explained the nuances of marketing, evolution of the practices and digitalization undertaken by companies, especially tech giants. He used the corollary of tech industry to explain the importance of digitalization in pharmaceutical sector, the challenges associated and how to overcome them.

Mr Kallianpur emphasized on changing the mindset of consumers, improving user experience and using digital strategy to enhance brand value. The insightful session helped participants enhance their understanding of use of digital strategy in pharmaceutical marketing.

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